The following advice can help you return the best sales results from a listing with Wine-Searcher.
To help consumers make easy buying decisions we focus on the product name, the price and the store. Alongside price we show bottle size and tax information, product name and vintage. Merchant name, location and star rating are together.
This is how individual offers are displayed in search results.
The more information we are able to collect from your business, the more helpful Wine-Searcher can be for customers and the easier it is to distinguish your offers from other stores.
We collect automatically from your website. We tailor-make the collection software to your website so it recognizes products and collects essential information, such as wine or spirit name, producer, region, vintage, bottle size, and of course price.
Each vintage and the size of a product eg. bottle or case, is listed as an individual offer. If you only have one product, but are selling it in bottle, magnum, half bottle, and cases; Wine-Searcher will collect and display each of these as separate offers. Please note: Wine-Searcher results always show lowest prices first.
Please ensure that your listing is accurate, up to date, and all products in your list are in stock and on premises.
The fastest way to update your price list is using a datafeed or Google doc.
If you are a free-listing merchant on Wine-Searcher you may notice that your products won't always appear in broad search results. Whereas, if you use more specific search criteria, such as a location, or a vintage, then it will show results. This is because a Wine-Searcher Sponsor will also be offering that exact same product and will have bumped all free-listing offers from the search results.
Note. If you have a PRO account you can see all products listed, whether from a sponsor or a free-listing merchant.
Wine-Searcher updates price lists everyday for Sponsors and for merchants that provide their price list using a data feed. If using a spreadsheet, Google Doc or if Wine-Searcher is writing software to crawl your website, then collection is once every three days, or every six days, depending upon the size of your list and how often it changes. So if you just updated your inventory, it may take a few days before it is refreshed on Wine-Searcher. Please consider upgrading to sponsor status if daily updates are an important past of your business.
We categorize all products we pick up in a price list and match the descriptions to that of the producer to make detailed comparisons of the same product.
New wines and spirits are constantly being launched so there is a chance new products, or hard to find products, may not have an entry in our database yet.
Can't find your product on Wine-Searcher? There's a chance we couldn't match its description to one that we recognize. This means the information picked up from your website may not have been detailed enough for us to be able to identify the exact product.
Products priced by the bottle show before those priced by the case and are noticed more.
We recommend providing accurate product descriptions. It is important that customers receive your product exactly as it was described. All information written on the label should be in your product description.
All listings must match your product detail page exactly and be available for sale at the price you state on your list.
A listing on Wine-Searcher generates sales leads to a merchant’s website. It does not pass PageRank to that website. A Nofollow Tag is added to deeplinks to instruct search engines, such as Google, that the links are trusted content.
All businesses on Wine-Searcher have their own profile page.
When a product of yours is shown in search results consumers see your price on the right and your store name on the left.
On the profile page, consumers can find essential information such as: shipping rates, delivery times, whether the store has secure online ordering, the store's star rating, store location, phone number, and opening hours. On this page consumers can also email a store about the specific product that they searched for. The email is pre-populated with the full product name to help the consumer and all emails are filtered by Wine-Searcher to remove spam.
You can quickly find your profile page on Wine-Searcher by searching for your business in the Stores & Producers page.
To provide minor updates, please contact us. For more comprehensive changes please update the Listing Your Wines form.
Example of business' profile page
Online stores and merchants are rated by Wine-Searcher on a scale of 1 to 5 stars; five stars being the most trusted merchants. Poorly performing merchants lose stars until they reach the lower limit of a single star, at which point the listing is removed from Wine-Searcher.
Merchant star ratings are shown by green stars , whereas wine tasting note reviews are shown by yellow stars .
Ratings are a data-driven measure of the customer experience a merchant provides, with a mix of factors counting towards an overall star rating. All merchants start with 'Not yet rated' for 3 months. Every day, Wine-Searcher runs automatic software checks that can add or subtract stars to a merchant's score depending upon the response. A mystery shopping program also monitors how swiftly merchants respond to orders and ensures that merchants are able to supply the wines and spirits that they are listing.
Any negative feedback is progressively discounted over 6 months. This means that your most recent feedback is more important than past performance.
The most common reasons for negative feedback are issues with keeping prices current and delays in the fulfilment or delivery process.
This is Wine-Searcher's way of recognizing wine stores whose price lists contain a range of high-quality, diverse products.
The awards recognize both the merchant location and the wine region best represented e.g. Gold awarded Bordeaux Price List in San Francisco. Each award has a Gold, Silver and Bronze category. Merchants are awarded using a carefully calculated algorithm which takes into account various factors including location, critic scores, user ratings and wine regions best represented.
The awards are designed to recognize and elevate those price lists that Wine-Searcher feels show good breadth, vintage variety and represent wine regions well – but they are by no means a reflection on customer service or general business practice.
Products in your price list should be in stock and be available for sale to the public at the price advertised. The price should represent the amount a retail consumer will pay.
Prices on Wine-Searcher should follow your country or region’s rules regarding the requirement to display sales tax, whether or not your shop has international sales e.g. in UK and Europe, prices are inclusive of duty and local sales tax. In the US, prices are exclusive of local sales tax. Where markets use bonded warehouses, in-bond prices exclusive of duty and sales tax may be displayed.
Merchants are asked to keep their listings updated to reflect stock availability in their inventory. We realize that availability of items may change between the time an order is placed and the time a wine is dispatched, however, merchants must do whatever they can to maximise certain fulfilment. Out-of-stocks may result in the suspension or removal of your merchant listing.
Wine-Searcher recognizes the listing of remote stock is an important way of bringing diversity to the wine market. Merchants may list remote stock, where products can be obtained from a trusted distributor or source, and where the merchant has on-going systems to check condition, price and availability from the distributor. Wine-Searcher does not allow sourcing of products from an uncertain supply chain, where the starting point is an out-of-stock listing.
Merchants may list stock where fulfilment uses drop shipping, where a merchant allows a third party to fulfil customer orders on its behalf. Merchants must always be the seller of record and be responsible for accepting and processing customer returns. Wine-Searcher does not allow shipping of orders with packing slips or invoices indicating a seller name and contact information other than yours.
Mention it if it applies to your entire wine list.
Consumers generally complain about:
When Wine-Searcher receives a complaint, the customer is asked to forward all relevant documentation and correspondence. If the information received supports the complaint, Wine-Searcher will email the merchant asking to resolve the issue. Complaints that are not resolved will lower merchant's star rating. Complaint records expire automatically after six months.
From time to time, Wine-Searcher has to remove a merchant' listing for various reasons. Although Wine-Searcher is very keen to keep merchants on board, sometimes we are left with no choice in order to maintain our database and online community at the highest standard possible. If you find your business is no longer showing on Wine-Searcher and you're not sure why, please contact us and we will try our best to help get you back online. Here are the main reasons why your business may no longer be listed, and tips on how best to avoid them get back to a 4-Star listing.
If Wine-Searcher has not heard from a business after three months and that business does not respond to continued communications it will be delisted.
Share your inspiration on Wine-Searcher, complete a free Wine-Searcher profile to get started.
Be sure your products are correctly represented in the largest database of the wine & spirits industry. Wine-Searcher will list your products for free, with or without prices. Even if we're not able to collect a price list from you there are encyclopedia pages about your region, its grapes and styles that add rich information to people looking for wines or spirits likes yours.
If you notice that your products are missing from Wine-Searcher or incorrectly listed we'll happily update your information to keep it current. Please contact us.
Share you latest labels and bottle photos, wine-making notes, and connect with the trade. If you send us photographs or artwork in high resolution of your labels we will upload them on Wine-Searcher to the web. If you have a new release and we are not displaying, please send it to us and we will update your label and wine name details.